Competitive intelligence for furniture

Your rivals arealready moving.Move first.

Qaptic turns every competitor move — price cuts, campaigns, new ranges and demand shifts — into your team’s next move on pricing, sourcing and launch.

See a real sample first →
A focused market read — findings, evidence and recommended moves.
For both sides of the furniture market — retailers & brands, manufacturers & suppliers.
Trusted by 60+ customers · No ERP integration required · GDPR-aligned
Price-move alerts
Price war in sofas
3 rivals cut −7% overnight
Inspect in Price Edge →
Assortment changes
Rivals expand elsewhere
Storage + outdoor · 120 new SKUs
Inspect in Assortment →
Search demand
Coffee tables · entry-level
Demand +45% · peaks August
Inspect in Demand Matrix →
Market gap
Window still open
Low coverage · demand rising
Inspect in Gap Generator →
Your move

Capture the gap before competitors do.

Expand in entry-level coffee tables.

2.1M+
Products tracked
40+
Competitors
28
Countries
1.2M+
Changes per day
Retailers, brands & manufacturers — worldwide
RFQ ReadyFurniship GroupScandinavian FurnishingVeldt & Vanceahşaprahabitara
In plain terms

Qaptic reads the furniture market every day —so nothing gets past you.

Every day, Qaptic reads over 2.1 million products across your market — every price, assortment, campaign, demand and trend signal.

Price drop
−12%↓
Demand spike
+28%↑
Out of stock
+37%↓
Seasonal lift
+22%↑
Search growth
+18%↑
Collect
Everything
Understand
Connect price, demand and assortment patterns
Prioritize
Rank by commercial impact
Recommend
The next move
Demand Matrix
Market signal
+45%
Peaks in August · entry-level tier
Gap Generator
Market gap
HIGH OPPORTUNITY
Entry-level coffee tables
Low coverage · High demand
Qaptic recommendation · Updated daily
Expand the entry-level coffee-table range before the seasonal window closes.
Evidence · Demand +45% · Market gap: high opportunity
Seasonal window · 6–7 weeks
See a real sample first →
EU-hosted & encrypted · Your data is never shared.
In plain terms

Qaptic reads the furniture market every day — so nothing gets past you.

Every day, Qaptic reads over 2.1 million products across your market — every price, assortment, campaign, demand and trend signal.

Demand Matrix
Market signal
+45%
Peaks in August · entry-level tier
Gap Generator
Market gap
HIGH OPPORTUNITY
Entry-level coffee tables · Low coverage · High demand
Qaptic recommendation · Updated daily
Expand the entry-level coffee-table range before the seasonal window closes.
Evidence · Demand +45% · Market gap: high opportunity
Seasonal window · 6–7 weeks
See a real sample first →
EU-hosted & encrypted · Your data is never shared.
Live market intelligence

Your competitors leave thousands of signals behind.

Every day, products launch, disappear, change price, gain demand and lose visibility.

Qaptic continuously transforms those movements into commercial opportunities your team can actually act on.

2.1M+
Products tracked
1.2M+
Changes per day
28
Countries
Today
Updated
Live market
Demand surged unexpectedly
Oak Coffee Tables
+18%
Entry-level opportunity detected across three markets.
Demand Matrix
Potential assortment gap detected
Competitor removed 42 dining tables
Gap Generator
Price war detected
Outdoor furniture
7 retailers affected
Price Edge
Category opportunity
Storage beds
Demand rising
Market Pulse
Every discovery starts with one question.
Qaptic Advisor

Ask your market anything.Get the next move.

Qaptic Advisor is your commercial advisor, trained on the market you track. Ask any question and turn market signals into clear answers and decisive moves.

Advisor answers are grounded in Qaptic’s tracked market evidence — not a generic model response.

Ask any commercial question
Your market. Your competitors. Your opportunity.
Grounded in your tracked market
Live data on 2.1M+ products, 40+ competitors, 28 countries. Updated daily.
Analysis, plans and recommended moves
Clear analysis, go-to-market plans and expected impact.
See how it works →
Advisor output — traceable
“Launch an entry-level extendable dining-table range before Q4.”
Why 60+ customers trust Qaptic
60+ customers2.1M+ products tracked

Proof,
not promises.We show our work.

Every recommendation can be traced back to the products, prices, competitor moves and demand signals behind it.

Inspect a real recommendation
01
Real market evidence
Prices, ranges, campaigns and demand captured across your market every day.
02
Traceable to the source
Every number opens back to its public origin with timestamp and context.
03
Built for furniture decisions
Signals are interpreted around how furniture is ranged, priced, sourced and discovered.
GDPR-alignedPublic market dataUpdated daily
Customer evidence

A pricing signal became a measurable commercial move.

Signal
7 tracked competitors cut entry-level coffee-table prices by 6–11% across 23 comparable SKUs over 14 days.
Evidence
23 comparable SKUs · 7 tracked competitors · SE · DK · 14-day observation window
Qaptic move
Re-anchor three hero SKUs before the next weekly pricing review.
Customer action
Three hero SKUs repriced within 48 hours.
Result
+49%
Weekly unit sales across the three repriced SKUs — versus the previous four-week average.
Measurement
28-day post-action window · Customer-reported result · Multiple commercial factors may have contributed

The useful part wasn’t the alert. It was knowing which three products to move — and why.

Michael Brown · Head of Pricing · Habitara
Inspect the case
Veldt & Vance

8 weeks earlier to market.

Signal

Search demand for compact bouclé seating rose 31% over eight weeks while tracked competitor coverage stayed thin in smaller two-seat formats.

Qaptic move

Accelerate a six-SKU compact bouclé capsule before broader market coverage catches up.

“We moved the range before the trend became obvious.”

Linda Miller · Head of Assortment
Inspect case
Furniship Group

3 concepts advanced to sample stage.

Signal

Repeated retailer assortment gaps around extendable dining tables in the 120–160 cm segment — retail band €599–699, target landed cost ≤ €310.

Qaptic move

Turn the gap into three buyer-ready product concepts with target specs, positioning and landed-cost guardrails.

“The brief turned a market gap into a buyer conversation we could actually use.”

Sunny Leong · Sales Director
Inspect case
One intelligence system

Every market movement.One decision layer.

Qaptic connects competitor activity, customer demand and furniture trends — then turns the combined signal into the move your team should make next.

Competitor movement

Prices, launches, removed products, campaigns and assortment moves — captured as they happen.

See where rivals expose a gap or force a response.

Change Feed · Price Edge

Customer demand

Search momentum, rising products, price-band movement and white spaces.

See where demand is rising faster than the market covers it.

Demand Matrix · Gap Generator

Furniture direction

Styles, colours, materials, shapes and product types gaining momentum.

Know what’s forming before it becomes obvious.

Market Pulse · Assortment Analysis

Advisor combines the signalsOne decision layer.Explore the Qaptic platform
One edge. Built for each side.

Which side of the market
are you on?

Qaptic gives both sides the same advantage: a clearer view of demand, competition, pricing and the next move.

For retailers

I build and
manage the range.

See where your assortment is exposed, what customers are searching for and which products deserve the next slot.

Explore Qaptic for retailers
For manufacturers & suppliers

I manufacture or supply
furniture to retailers.

See what retailers are missing, which products are gaining demand and how to make every offer more relevant.

Explore Qaptic for suppliers
The cost of blind spots

Reacting late
has a price.

Every delay adds up across margin, demand and time to market. Adjust the signals below to see how blind spots turn into real impact.

How late your team spots and reacts to competitor price moves.
0 weeks
4weeks
12+ weeks
Share of customer demand in your category that your range doesn’t cover.
0%
18%
40%+
How long it takes from spotting an opportunity to launching or pushing it.
0 weeks
8weeks
20+ weeks
Your exposure

See how each blind spot affects margin, demand coverage and speed to market.

What reacting late puts at risk
Margin at risk
€120K–€170K
Profit exposed from later price reactions and missed margin capture.
Price Edge
Uncovered demand
18%
Of observed demand in your category currently left uncovered.
Assortment Analysis
Time behind market
6–8 weeks
Behind competitors from slower execution and longer cycles.
Launch Navigator
About the model
Illustrative model€10M category sales35% gross margin

Impacts are calculated separately using delayed margin capture, uncovered category demand and execution lag based on your inputs. Market conditions and competitor activity will change the outcome.

The longer the blind spot stays open,
the more expensive the next move becomes.

Qaptic helps you see the gap earlier — so you can protect margin, capture demand and move before the cost grows.

Priced by market coverage

Choose the market you need to see.

Every plan includes Qaptic Advisor, continuous market monitoring and source-linked recommendations.
Pricing scales with the market coverage your team needs: tracked sources, product groups, SKUs and markets.

Focus

For one team monitoring a clearly defined part of the market.

€1,490/ month
Coverage
  • Up to 3
  • 2–3 priority product groups
  • Focused SKU coverage
Included
  • Qaptic Advisor
  • Alerts and watchlists
  • Source-linked recommendations
Recommended

Core

For teams actively managing a broader competitive range.

€2,990/ month
Expanded coverage
  • Up to 6
  • 5–6 product groups
  • Expanded SKU coverage
Everything in Focus, plus
  • Weekly decision brief
  • Action plans across pricing, campaigns and assortment

Enterprise

For businesses operating across multiple markets, catalogues or business units.

Custom
Contact us for pricing
Custom coverage
  • Multi-market and marketplace coverage
  • Enterprise catalogue coverage
  • Optional internal data context
Everything in Core, plus
  • Tailored coverage design
  • Enterprise implementation support
  • Custom rollout and support
Not sure where to start?

We’ll define the smallest scope that gives your team a real decision advantage.

Compare coverage

Pricing based on tracked sources, product groups, SKU coverage and markets. No setup fees.

FAQ

Built to be useful.

Clear answers about how Qaptic works, what it tracks and how your team can use it.

About the product

No. It's an ongoing market tracking workspace. Setup defines the market you want to follow — sources and categories — and Qaptic keeps monitoring it from there.

Public prices, campaigns, newsletters, assortment changes, product movement and demand signals across your market — sourced, timestamped and updated daily.

No. Qaptic starts from public market signals. Internal data can be added later only if it sharpens a decision.

Yes. A scan begins with a focused market source set, selected categories and the product areas that matter most commercially.

Yes. Every recommendation links back to the observable signal that triggered it — source, category, timestamp. You decide what to act on.

No. Qaptic adds an external market layer around competitor movement, pricing pressure, gaps and campaigns that internal tools can't see.

Category, pricing, buying, sourcing, e-commerce and marketing teams — at retailers, brands, manufacturers and the agents & distributors selling into them.

Price moves, campaign pressure, assortment gaps, demand signals, RFQ opportunities, content angles — each ending in a recommended next move.

Security & data

In the EU — your data stays within EU infrastructure.

Yes — in transit and at rest.

Qaptic is GDPR-aligned: your data is hosted in the EU and you own it.

You do — your data, and every output Qaptic produces from it.

Full security overview
Enterprise readiness

Built to be checked.Ready to be trusted.

Security, privacy, data provenance and implementation — documented clearly for the teams that need to approve Qaptic.

Open the security overview
SecurityEncryption in transit and at rest, access controls and incident processes.DocumentedPrivacyGDPR-aligned processing, clear data boundaries and customer control.AvailableData provenancePublic-source traceability, timestamps and documented methodology.DocumentedImplementationOnboarding, workspace setup and support for enterprise teams.Supported

Key review information for legal, IT and procurement teams — ready before the first review.

The market already moved

See the move.Make it first.

Qaptic turns market movement into the decision your team should make next — before competitors see the same opportunity.

See a real recommendation
60+ customersEU-hosted & encryptedGDPR-aligned