Find the gaps in your rangebefore your rivals fill them.
Assortment Analysis compares your range to the market and surfaces the gaps that matter — with the action to close each one.
Every gap you leave open is a gap a rival is about to fill.
What Assortment Analysis does.
Assortment Analysis builds a coverage map across the market — product groups, price bands and demand — so you see where rivals are saturated and where demand-backed white spots sit open. It sizes each gap against demand and margin headroom.
From range to the gap.
Maps coverage
Across rivals, product groups and price bands.
→Finds thin bands
Where coverage is low but demand is present.
→Checks saturation
Where the band is already crowded.
→Sizes the gap
Against demand, saturation and margin headroom.
The holes, made visible.
A coverage map
Where the market is strong, weak or saturated.
White-spot shortlist
Demand-backed bands left open.
Saturation flags
Where adding SKUs just crowds a band.
Margin-headroom view
Which gaps are worth the shelf space.
Close them on every side.
Expand range where demand is real and rivals are thin.
Show retailers exactly where their range has holes.
Develop into bands the market hasn't filled.
No more line-by-line audit.
It maps for the Advisor.
Every signal feeds Qaptic Advisor — so this module's findings turn into a ranked, decision-ready move alongside the rest of your market.
We spotted an assortment gap at our #1 dream client, brought a Qaptic brief to the pitch — and that meeting opened an account that’s only grown since.
Questions, answered.
See the gaps in your range.
One scan shows you exactly where you’re exposed — and what to do first. No obligation.