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Part of the Qaptic suite

See what shoppers want nextbefore your rivals stock it.

Demand Matrix reads real demand — search volume, rising terms, seasonality — and shows you where the market wants something no one's serving well yet.

Demand is already climbing. The first to stock it sets the price.

See a real sample first →
Qaptic · Demand Matrix
What the market is searching for
Rising demand terms · YoY
bouclé
+240%
fluted oak
+88%
modular sofa
+54%
arch mirror
+37%
Market gap: high demand, thin supply — bouclé is 2 of your SKUs vs 18 across the market.
Why it mattersReads real search demand — not a one-off study that's stale the day it lands.
What it does

What Demand Matrix does.

Demand Matrix tracks where demand is rising — search terms, regions, seasonality — and sets it against market coverage. Where demand is climbing but coverage is thin, it surfaces a demand-backed gap worth reviewing.

Rising-demand tracking
Coverage comparison
White-spot sizing
How it works

From search to white space.

01

Captures demand

Search and demand signals across queries and bands.

02

Compares coverage

Demand set against what the market already serves.

03

Finds the gap

Where demand is high but coverage is thin.

04

Sizes it

The underserved band against demand and saturation.

Q
Compact storage under €600 is up +24%.
Coverage across your market stays low.
The move: Review it as an assortment or sourcing angle.
Live signal · public source · updated daily
What you can do

Where demand outruns supply.

A demand-vs-coverage map

Where demand outruns what's on offer.

White-spot shortlist

Demand-backed gaps worth reviewing.

Seasonality view

When each gap is about to peak.

A review-ready read

The gap, sized and explained.

This weekCompact storage · demand vs coverage
3
Triggers
0
Critical
+24%
Demand shift
Compact storage <€600demand +24% · low coverage
Small-space diningqueries up 4.1k / 30d
Hallway storagerising · weak peer coverage
Use cases

Stock it first, whoever you are.

Retailer

Add the range the market wants but no one stocks.

Brand

Pitch retailers the category demand they're missing.

Manufacturer

Aim development at demand that's proven, not guessed.

What it replaces

No more guesswork.

Replaces guesswork (or a one-off market-research study) about what demand no one is serving yet.
✓ Included in every Qaptic workspace — no separate licence, no per-module fee
Works with the suite

It grounds the Advisor.

Q

Every signal feeds Qaptic Advisor — so this module's findings turn into a ranked, decision-ready move alongside the rest of your market.

Months ahead of the bouclé wave.

We caught the trend in Qaptic’s demand data and launched before the market — our best-selling range of the year.

LM
Linda Miller
Head of Assortment · Veldt & Vance
FAQ

Questions, answered.

See what’s rising in your market.

One scan shows you exactly where you’re exposed — and what to do first. No obligation.

See a real sample first →