Customer case · Manufacturer & supplier
A retailer gap became a buyer-ready product brief.
Buyer meetings were built on the existing catalogue — not on evidence of what retailers were missing.
Furniship GroupFurniship Group — a furniture manufacturer.Extendable dining tables · sells to retail buyers
Context
Furniship Group — a furniture manufacturer. Extendable dining tables · sells to retail buyers. Buyer meetings were built on the existing catalogue — not on evidence of what retailers were missing.
What Qaptic saw
Qaptic identified repeated retailer assortment gaps around extendable dining tables in the 120–160 cm segment.
Evidence
- Segment: extendable dining tables · 120–160 cm
- Retail price band €599–699
- Target landed cost ≤ €310
- Gap recurring across tracked retailers
- Public commercial market data · updated daily
Qaptic recommendation
Turn the gap into three buyer-ready product concepts with target specs, positioning and landed-cost guardrails.
Customer action
Concepts presented during the first buyer review.
Result
3 concepts
Advanced to sample stage after the first buyer review.
Measurement note
- KPI
- Concepts advanced to sample stage
- Observation period
- The first buyer review after the brief
- Status
- Customer-reported result
- Causality
- Multiple commercial factors may have contributed. Qaptic does not claim sole causality.
Customer voice
“The brief turned a market gap into a buyer conversation we could actually use.”
Sunny Leong · Sales Director · Furniship Group